The case for Permian optimism
A recent national news article questioned Midland’s willingness to invest in itself. Instead of arguing with the author, I want to share why I’m more optimistic than ever about the Permian Basin’s future.
In simple terms, the Permian Basin is poised to be a global force in the energy sector, encompassing oil, gas, renewables, and advanced energy systems like hydrogen, geothermal, and carbon management. To achieve this bright future, we must prioritize a thriving ecosystem of jobs, education and training programs, and investments that promote community development and protect our natural resources. Global impact is possible if we work together.
But before I get there, let’s acknowledge two significant challenges our region faces: the cyclical nature of the energy industry and water management.
